iPhone 5 vs T mobile marketing strategy
T-mobile is interested to get maximum advantage from the Apples’s iPhone series without making Apple its business partner.Bringing older version of the iPhone to its network is the T mobile’s new marketing strategy.As you will find unlocked iPhones, older devices that are no longer under contract with a wireless carrier in all big retail stores.Even iPhone customers in Newyork and Atlanta who sign up for a two-year T-Mobile plan will get a $100 gift card.T mobile have started this campaign in response to the upcoming launch of iPhone 5.
On September 12,T-Mobile marketing VP Suzanne Lowry has highlighted the special offer includes
- Unlimited data: T-Mobile offers worry-free, unlimited nationwide data.
- Cost Savings: Customers with unlocked iPhones can save $50/month compared to AT&T*.
- Nationwide coverage that’s only getting better: T-Mobile’s voice network reaches 96% of all Americans, and later this year, as we transform our network, introducing 4G (HSPA+) service in our iPhone-compatible spectrum, these unlocked iPhones will get a significant speed boost where these improvements are available.
iPhone is also working on applications that will allow users to check their account status, view their bill, check their voicemail, and watch streaming video content.
T-Mobile USA has already millions of users who have brought their own iPhones to the company’s wireless network, but the marketing campaign – which will also include advertising – is an effort to step up something that has mainly been a grass roots phenomenon.
It is quite clear from this development that T mobile is trying to steal some of the thunder of iPhone 5 and lets see how much T mobile get success in its mission.
Posted on September 12, 2012, in i Phones, Mobiles Phones and tagged APPLE, gadgets, iPhone 4, iPhone 5, iphone 5 marketing strategies, iphone5, LATEST, MOBILITY, new, phone, Smartphone, T-MOBILE, technology. Bookmark the permalink. Leave a comment.